CPAC Insider

A Day at the Dallas Cowboys: An Aussie Perspective

By Anthony Ma  - 2026 CPAC Global Explorer


The United States has no shortage of sporting legends. A culture of outdoorsmanship and rugged competitive individualism has created a broad spectrum of sporting achievement resulting in Olympic domination and custodianship of the largest and most valuable sport teams in the world. 


The Global Explorers had a sample of this when we visited the Headquarters and Training Centre of the Dallas Cowboys. The Cowboys are the most valuable sports team in the world valued at $13 billion USD ($18.7 billion AUD) and the sheer extravagance of the building certainly reflected that from a beautiful rod lit chandelier in the lobby, endless floors of office space, a huge football training field and a private theatre with Italian leather seats.



All of that extravagance is of course not just for show and tell, but reflects a culture that strives for individual and institutional excellence. Our hosts explained the intense selection and training process not just for the players themselves, but the cheerleaders, coaches and other support staff. In an industry where so many aspire for so few positions, nothing but the very best will suffice.


By contrast, this culture of excellence has diminished back home in Australia. Whereas merit alone was once what was rewarded, today those in power prioritise DEI, participation trophies and striving for so called “social justice”. We Australians may pride ourselves on an egalitarian meritocratic culture, but that is not currently reflected by how those in power conduct themselves.



Doubtless among the Cowboys there is great diversity amongst the team and its top achievers. African American players such as the Playmaker Michael Irvin and legendary runner backs Emmit Smith and Herschel Walker epitomise the ability for sport to promote social mobility and achieve great things. Yet these players are not defined by their race. They do not carry vindictive agendas, kneel during the national anthem or use their platforms to promote hate. Instead, their accomplishments are a unifying inspiration for all Americans. Regardless of their differences, Americans of all stripes can come together to cheer for their favourite team and support Team USA abroad.


This social dynamic around sport is something sorely missing in Australia. Many of our sporting legends are defined by immutable characteristics like gender and race rather than by individual achievement. Many of our fellow Australians are ashamed of their own flag and anthem. Our governments won’t invest in sport leading to humiliating backdowns like the Commonwealth Games debacle in Victoria. Australia also has a culture of outdoorsmanship and rugged competitive individualism. The Dallas Cowboys have shown us how we can use these to strive only for the very best.


The Global Explorers program  is made possible by the generosity of our CPAC donors. Applications for 2027 will open later this year — stay tuned for details.


Think this could be you? Learn more about the Global Explorers program here and start getting ready.


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